by Aleksandr Seleznov | CEO of FI | blog |
How do you not get lost in the metrics of your advertising and marketing campaigns? How to get the best from all of your marketing and advertising activities? It can be very complicated and difficult to understand how to use all of the metrics about your ad campaigns,...
by Aleksandr Seleznov | CEO of FI | blog |
Let’s start with a short history of “viewing” metrics: The Internet. When we just started to build our websites the key metric was ‘hits’ (the number of calls to the server for any calls on site). For example, if you had 50 independent images on a page, your website...
