“FAIRY TALE”
CASE STUDY
Branding and Advertising Agency
FANTASTIC IMAGO
ABOUT FANTASTIC IMAGO
OUR STORY
- Consultation on brand development and strategy.
- Designing webpages, business cards and corporate identity.
We create unique stories that help to create an emotional connection with your brand audience.
- Creating a unique story for your brand and product, which is expressed in the form of advertising, video clip, ads, designing brand identity and presentations.
- Constant communication of your brand with fans – consumers.
In addition, they constantly receive the latest news about our case studies, reports, marketing tips and, most importantly, our experience that we find and collect from around the world.
FI HISTORY
FI started creating extraordinary works in 2007.
FI went to the Global Market in 2015.
FI MISSION
- Fantastic Imago are building brands, products, video ads, animated explainer videos, designing a brand identity, results-based marketing and websites for anyone looking for an increased conversion rate on leads, appointments, and new clients from websites, trade shows and stores!
- Starting today, we will boost your client base and your profits!
PERLA DE PLATA DE MALLORCA
«FAIRY TALE»
OUR MISSION
EXPECTED AUDIENCE
- More than 63 million tourists entered Spain in 2014
- Spend per tourist of 1,067 euro
- Average daily spend of 97 euro
THE CHALLENGE
The mission placed on our shoulder was to create eye-catching effects and sparks of desire to dress and buy Perla De Plata De Mallorca’s new jewelries in Spanish hotels.
BENEFITS OF THE SCREW SYSTEM
FRIENDLY USE
MULTI USE
FAST
DOZEN OF COLORS
WHAT IS THE SCREW SYSTEM?
What is the screw system for jewelry that Perla De Plata De Mallorca implemented in his new collection and what benefits will buyers get from it?
The principle was taken from the classic Archimedean screw. It is a simple screw 3 mm in length and the 1.5 mm in diameter. This screw is able to attach different pearls with same screw inside into a silver base in a few seconds.
THE CONCEPT
The main concept in the video is to show how quick and easy it is to change one color of pearls into another with the screw system.
FIRST IDEA
First Idea is to show a young woman hurrying to get to two events. She is wearing different dresses with different colors of pearls and changing them in just a few seconds while she is walking. She looks fantastic in her dresses with jewelry from Perla De Plata De Mallorca.
SECOND IDEA
All shots take place in the sea or a pond. She is swimming underwater like a mermaid through with pearls falling from above and in the end; we can see that she is wearing jewelry from Perla De Plata De Mallorca.
THIRD IDEA
We create a mystical atmosphere in magical environment. The actress is walking through an elegant architectural style in a mystical forest. In these shots, we show a young woman that wants to look outstanding in any situation; she wears different dresses and can change white pearls into black in a few seconds. The jewelery can go with any dress the young lady chooses.
STRATEGY
#1 - INTRO
#2 - VIDEO
#3 - BRANDED SHOT
#4 - PRESENTATION
#5 - VIDEO
#6 - BRANDED SHOT
#7 - TURNAROUND VIDEO
#8 - END
PRE–PRODUCTION
DEVELOPING THE STORYBOARD AND SCRIPT
Once we have approved the third idea, we create the storyboard that it will be our visual script for shooting.
LOCATIONS
We have narrowed it down to 6 locations from 50. We found 2 locations for shooting at an exhibition center in Kyiv with the huge columns and apple orchards. It’s the best place to create mystical atmosphere for the video.
THE CASTING
We invited the local casting agency in Kyiv to help us to choose the actor for our project. We shot six small videos with different actors on location. We want to see how they each look and feel in this place. When we have finished, we chose one ideal actor that could present the exact mood we needed in the video.
PRODUCTION
10 HOURS SHOOTING
Before the shoot, we found two dresses: black and white for different sets of pearls. They add some an accent for the mystical image of video.
THE TECHNOLOGY
ON THIS PROJECT WE USED
Camera:
Red Epic Mysterium-X, we shoot 100 frames per second. Lens: Cooke mini S4/I Primes Lens T2.8 from 25 mm up to 135 mm.
Lens:
Cooke mini S4/I Primes Lens T2.8 from 25 mm up to 135 mm.
Light:
8 x kino flo 4×4 ft,
2 x Arri lights with 2kWt,
2 x Arri lights with 5kWt.
Ring LED light for the camera
Dimmable light with 5500k.
Cinema fan
Up to 3kWt.
Makeup wagon
20 square meters.
Power generator
Up to 40kWt.
BACKSTAGE PHOTOS
POST-PRODUCTION
BEFORE
Before color correction, the shot was made in columns with a cinema fan.
AFTER
After Color correction: we made it more vivid and added more light to this shot.
COLOR CORRECTION AND VIDEO EDETING
BEFORE
Before color correction of Red Epic raw material
AFTER
After color correction, you can feel the difference and shot becomes more real
POST-PRODUCTION & VFX
BEFORE
Before removing patterns in the fingernails of the actress.
AFTER
After removing patterns in the fingernails of actress.
VFX
Before using VFX
After using VFX
CREATING 3D JEWELLERY
Why did we need to do this shoot in CGI? The mechanics of shooting this live would be very complicated and may not give us the desired results. Lenses have physical limitations regarding how clear and sharp they can film, but with CGI we get a clear, rotating shot very easily. We will tell you how we perfected the 3D model of the silver ring step-by-step from the reference photo to the final CGI silver ring with pearls.
STAGE #1
STAGE #2
STAGE #3
STAGE #4
SUMMARY
WHAT IS RESULT?
THE FINAL DESIGN OF VIDEO
OUR CLIENTS
