Case Study: Perla De Plata De Mallorca “Fairy Tale”

PERLA DE PLATA DE MALLORCA

“FAIRY TALE”
CASE STUDY

Branding and Advertising Agency

FANTASTIC IMAGO

ABOUT FANTASTIC IMAGO

Creative Agency Fantastic Imago, 3d red ship on the blue water with a 3d girl, 3d production, 3d modeling, 3d pond, 3d hair, 3d fog

OUR STORY

At Fantastic Imago, we are brand builders — experts in brand strategy and brand identity. Since 2008, we help our clients launch new brands and products, rejuvenate existing ones, and solve their market needs and challenges. Regardless of your goals, we design captivating and valuable brand experiences.

Fantastic Imago is a worldwide company that focuses on brand development and delivering professional video filming and the advertising creation services. Our company, Fantastic Imago, can help to raise brand and marketing to the next level:

  • Consultation on brand development and strategy.
  • Designing webpages, business cards and corporate identity.

We create unique stories that help to create an emotional connection with your brand audience.

Fantastic Imago Branding and Advertising Agency provides a unique approach for each business and creates an emotional connection between the brand and its audience with such techniques as:

  • Creating a unique story for your brand and product, which is expressed in the form of advertising, video clip, ads, designing brand identity and presentations.
  • Constant communication of your brand with fans – consumers.

Our company has worked with many different companies and brands. We work from market leaders to small businesses. Our brand service and visual products help them to promote and increase their revenue. In addition, they constantly receive the latest news about our case studies, reports, marketing tips and, most importantly, our experience that we find and collect from around the world.

FI HISTORY

  • FI started creating extraordinary works in 2008
  • FI went to the Global Market in 2015

FI MISSION

  • Fantastic Imago are building brands, products, video ads, animated explainer videos, designing a brand identity, results-based marketing and websites for anyone looking for an increased conversion rate on leads, appointments, and new clients from websites, trade shows and stores!
  • Starting today, we will boost your client base and your profits!

MANAGEMENT TEAM

Aleksandr Seleznev is producer and an expert in video advertising, post-production, promo video, music videos, explainer and animated videos

Aleksandr Seleznev

Chief Creative Officer | Producer| Film Director

Aleksandr is a brand strategist, storyteller, speaker and he helps shareholders develop brilliant strategies to market their business and grow their brand. His creative vision always include comprehensive and strategic goals of the brand and it allows him increase the leveraging a brand asset.

Ivan Seleznov is expert in video advertising, stratigic and creative mastermind in Fantastic Imago also he is great brother.

Ivan Seleznev

Director of Strategic Management | Producer | Film Director

Ivan works with different in size and shapes companies to develop branding and marketing strategies that make them stand out and drive sales. A demonstrated leader who develops and executes digital strategy in branding, marketing, communications and multimedia production.

Clients

TESTIMONIAL
It's screenshot with CEO HARALD RIIS THOMSE, CC-INTERACTIVE made from video testimonials for Fantastic Imago, FI make production and produce greate quality on Black Magic Cinema Camera

Fantastic Imago Productions has produced an amazing designs and consultation for us that uniquely tells our story and its quality far exceeded our expectations. We enjoyed each step of working with Fantastic Imago and would highly recommend Fantastic Imago studio for anyone seeking high quality business designs and video production.So we expected to do with them the next project!

CEO HARALD RIIS THOMSE, CC-INTERACTIVE

Providing Services: Corporate video and design

With Fantastic Imago we can work faster. We formulated some ideas and they began to work in two seconds. We had an extremely short deadline, about 3 days, to create a unique and extraordinary logo; to stand out from our competitors. The results came faster than we expected. They presented the first results after one day. They over-delivered the number of ideas. They promised 3 ideas, but they gave us more than 10 ideas. We’ve been impressed. Fantastic Imago saves a lot of time and effort with their quick, responsive approach; top quality creative service and their outstanding results.

MARK DUBOIS, VP BRAND DEVELOPMENT AT ADVERBID

Providing Services: Rebranding

Project “Brand Mark Design and Rebranding for AdverBID” Link: http://world.fantasticimago.com/project/brand-mark-design-rebranding-adverbid

It's Mark from ADVERTISING-DIRECT, it's our best clients that order two animated videos for Brands MyhealthPerx and Diabazole

THE PROJECT

PERLA DE PLATA DE MALLORCA «FAIRY TALE»

OUR MISSION

As part of the launch of Perla De Plata De Mallorca’s new 2015 collection of silver and pearl rings and other luxury accessories for young ladies in Spain, Fantastic Imago has created a video advertisement with actors in the style of a mystical fairy tale.

This flag we use in our case study for video advertising

EXPECTED AUDIENCE

The target audience is tourists who stay in Spanish hotels. There were more than 63 million tourists that visited Spain in 2014. International tourists spent about 8.4 billion euro total in 2013. The average holiday spending per tourists was 1,067 euro per tourists with an average stay of 11 nights. This tells us the average tourist spent about 97 euro per day.

  • More than 63 million tourists entered Spain in 2014
  • Spend per tourist of 1,067 euro
  • Average daily spend of 97 euro
THE CHALLENGE

Bringing a magical story and never-to-be-forgotten experience to screens in hotels throughout cities in Spain.

The mission placed on our shoulder was to create eye-catching effects and sparks of desire to dress and buy Perla De Plata De Mallorca’s new jewelries in Spanish hotels.

We also need to show how the easy-to-use screw system works, which most of Perla De Plata De Mallorca’s new collection of jewelry have.

BENEFITS OF THE SCREW SYSTEM

FRIENDLY USE

Very simple and easy to change different pearls like black, white, pink etc. into the silver base.

MULTI USE

Screw system installed on all types of jewelry like earrings, brooches, pendants and rings.

FAST

Takes 20 seconds less to change one pearl to another.

DOZEN OF COLORS

You can have dozens of different colors of pearls with the screw system inside and you can install them into one or a few sliver bases.

This shot made by vfx house Fantastic Imago, this a 3d silver ring with white pearls and crystals on the dark background, also we add sun flares

3D ANIMATION FROM PRESENTATION

WHAT IS THE SCREW SYSTEM?

What is the screw system for jewelry that Perla De Plata De Mallorca implemented in his new collection and what benefits will buyers get from it?

The principle was taken from the classic Archimedean screw. It is a simple screw 3 mm in length and the 1.5 mm in diameter. This screw is able to attach different pearls with same screw inside into a silver base in a few seconds.

It's video advertising companies logo Fantastic Imago , it's transparent and white with red dot
Photo made by Fantastic Imago for business animation
It's photo made by VFX Company Fantastic Imago on black background using flash lights
Photo made by tv production company Fantastic Imago for commercial presentation in Spain
It's screw system that made for silver ring, that women can change any pearls on the silver ring

Silver earrings without white pearls

Silver ring without white pearl

Silver earrings with white pearls

Ring wtih pearl

THE CONCEPT

What three ideas would we like to implement in the video to create a fairy tale for Perla De Plata De Mallorca.

Shot made for 3d movie for one Spain Brand, silver ring on the white background

The main concept in the video is to show how quick and easy it is to change one color of pearls into another with the screw system.

We decided the third idea would be the best for a TV commercial with the addition of showing a ring. The other ideas have too many components that could confuse the viewer.

The second ideas  is perfect, but would be too time consuming to perfect the underwater shooting and complex post-production.

Hunds up on the party

FIRST IDEA

First Idea is to show a young woman hurrying to get to two events. She is wearing different dresses with different colors of pearls and changing them in just a few seconds while she is walking. She looks fantastic in her dresses with jewelry from Perla De Plata De Mallorca.

Blue photo of marmide in the ocean with sea creature

SECOND IDEA

All shots take place in the sea or a pond. She is swimming underwater like a mermaid through with pearls falling from above and in the end; we can see that she is wearing jewelry from Perla De Plata De Mallorca.

Girl in the white dress that walking through forest video made by production company Fantastic Imago

THIRD IDEA

We create a mystical atmosphere in magical environment. The actress is walking through an elegant architectural style in a mystical forest. In these shots, we show a young woman that wants to look outstanding in any situation; she wears different dresses and can change white pearls into black in a few seconds. The jewelery can go with any dress the young lady chooses.

STRATEGY

After collaboration with the marketing office of Perla De Plata De Mallorca, we created concepts how to combine a fashionable video with a 3D presentation about the screw system in the jewelry.

The Video is Separated Into Components

#1 - INTRO

3D Intro- Branded Logo of Perla De Plata De Mallorca.

#2 - VIDEO

Video with an actress in a white dress with black pearl jewelry.

#3 - BRANDED SHOT

2D branded shot with the name of Perla De Plata De Mallorca.

#4 - PRESENTATION

A video where we show how the screw system works. The black pearl changes to white in a few seconds.

#5 - VIDEO

Video with an actress in the evening, dressed in white with white pearls.

#6 - BRANDED SHOT

2D branded shot with the name of Perla De Plata De Mallorca.

#7 - TURNAROUND VIDEO

Final shot with turnaround video of a white pearl in the ring.

#8 - END

2D branded logo of Perla De Plata De Mallorca.

PRE–PRODUCTION
Story board made by creative agency Fantastic Imago, we are using white paper and colorful pens
DEVELOPING THE STORYBOARD AND SCRIPT
Once we have approved the third idea, we create the storyboard that it will be our visual script for shooting.
Advertising video production Fantastic Imago made this fieldwork for another Spain Brand, in Kiev VDNH
LOCATIONS
We have narrowed it down to 6 locations from 50. We found 2 locations for shooting at an exhibition center in Kyiv with the huge columns and apple orchards. It’s the best place to create mystical atmosphere for the video.
Two kinoflo and girl in the columns, made by Fantastic Imago aniamtion studion and production
THE CASTING
We invited the local casting agency in Kyiv to help us to choose the actor for our project. We shot six small videos with different actors on location. We want to see how they each look and feel in this place. When we have finished, we chose one ideal actor that could present the exact mood we needed in the video.
It's video advertising companies logo Fantastic Imago , it's transparent and white with red dot
PRODUCTION
How to make a video commercial - it's light scheme for another video ads from Fantastc Imago
10 HOURS SHOOTING
Before the shoot, we found two dresses: black and white for different sets of pearls. They add some an accent for the mystical image of video.

THE TECHNOLOGY

ON THIS PROJECT WE USED

Red Epic 4K camera we are using all the time for slow-motion videos and making videos

Camera:

Red Epic Mysterium-X, we shoot 100 frames per second. Lens: Cooke mini S4/I Primes Lens T2.8 from 25 mm up to 135 mm

Lens:

Cooke mini S4/I Primes Lens T2.8 from 25 mm up to 135 mm.

Cooke lens that we are using in film and post-productions studios and also we are using for shooting videos ads for different brands

Light:

8 x kino flo 4×4 ft,
2 x Arri lights with 2kWt,
2 x Arri lights with 5kWt

It's photo of kino flo that Fantastic Imago used in video advertising production
It's photo of fog machine for video marketing service of Fantastic Imago

Smoke machine

Chauvet Hurricane 1301 is a water based fogger with an output of 20,000 CFM.

Commercial video from Fantastic Imago, FI used camera led ring in their pipeline video production

Ring LED light for camera

Dimmable light with 5500k.

Cinema fan

Up to 3kWt.

It's super strong fan for shooting videos with wind and Fantastic Imago used in their video advertisments

Makeup wagon

20 square meters.

It's make up wagon where actress is preparing for the shoots
Creating video ads with power generaotr could be very easily

Power generator

Up to 40kWt.

BACKSTAGE PHOTOS
POST-
PRODUCTION
On the black background Fantastc Imago made in 3d, silver ring in wireframe for e explainer animated video
Before Fantastc Imago use post-production

BEFORE

Before color correction, the shot was made in columns with a cinema fan.

AFTER

After Color correction: we made it more vivid and added more light to this shot.

after-post-production-color-correction made by Fantastc Imago, how to make a video ad

COLOR CORRECTION AND VIDEO EDETING

We bring the footage to life and add more colors and contrast.

Girl in the forest, shot before using Fantastic Imago video post-production, shot made by Red Epic Mysterium

Before

Before color correction of Red Epic raw material

In studio post production Fantastic Imago made this shot girl in the forest with pearl jewelry

AFTER

After color correction, you can feel the difference and shot becomes more real

POST-PRODUCTION
White dress with silver and pearl jewelry before using special effects

BEFORE

Before removing patterns in the fingernails of the actress.

AFTER

After removing patterns in the fingernails of actress.

After using special effects on the shoot from video commercial Perla De Plata De Mallorca from Fantastic Imago

VFX

We add flares to the jewelry for all shots except general shots when the actress is walking. It creates an eye-catching effect; it helps human eyes go to where we want them to look: at the jewelry of Perla De Plata De Mallorca.

Shot before Fantastic Imago use VFX's, it's girl wearing silver jewelry.

Before using VFX

Fantastc Imago post production supervisor on this shot use VFX's to add more flares on the shot

After using VFX

CREATING 3D JEWELLERY

Our next challenge was creating a realistic silver ring with pearls for the screw system presentation in the middle of the video clip. It was huge part of the video, almost 28 seconds. We decided to create and insert 3D model of the ring in the end of the video as well.

Why did we need to do this shoot in CGI? The mechanics of shooting this live would be very complicated and may not give us the desired results. Lenses have physical limitations regarding how clear and sharp they can film, but with CGI we get a clear, rotating shot very easily. We will tell you how we perfected the 3D model of the silver ring step-by-step from the reference photo to the final CGI silver ring with pearls.

STAGE #1

Shot made for 3d movie for one Spain Brand, silver ring on the white background

Reference photo of real silver ring from Perla De Plata De Mallorca

STAGE #2

This shot with a 3d wireframe in basic shaders

Rough low poly model of the ring.

STAGE #3

This shot with a 3d silver ring with white pearls and crystals on the dark background in basic shaders

High poly model of the ring with basic textures and shading.

STAGE #4

This shot made by vfx house Fantastic Imago, this a 3d silver ring with white pearls and crystals on the dark background, also we add sun flares

Final render of CGI silver ring with pearl. We put these images into final video.

THE FINAL DESIGN OF VIDEO

All editing work was done and we inserted clips and the final render footage with 3D rings from render farm.

Girl in the white dress that walking through forest video made by production company Fantastic Imago
CONTACT US TODAY

You get the highest level of video production services from Fantastic Imago to reach your goals for small, local, mid size businesses and corporations.

Give us a call on skype: fantasticimago to talk through your project or drop us an email info@world.fantasticimago.com, or click on a button below to fill form and we’ll provide you a free consultation and quotation.

Starting today Fantastic Imago will boost your client base and your profits!