GEFEST UKRAINE COMPANY
“AEWIS”
CASE STUDY
Creative agency
FANTASTIC IMAGO
ABOUT FANTASTIC IMAGO
OUR STORY
– Creation of various video clips (movies, etc.)
– Consultation on visual marketing.
– Promoting videos in media resources.
Our company provides a unique approach for each business and creates an emotional connection between the brand and its audience with such techniques as:
– Constant communication of your brand with fans – consumers.
The company has worked with many different companies and brands. We work from with companies ranging from market leaders to small businesses.
FI HISTORY
FI started creating extraordinary works in 2007.
FI went to the Global Market in 2015.
FI MISSION
We create great commercials for your businesses and epic video effects for your movies!
Starting today, we will boost your client base and your profits!
THE PROJECT
GEFEST UKRAINE COMPANY «AEWIS»
OUR MISSION
EXPECTED AUDIENCE
• The population is about 42.6 million.
• 7,2 million households.
• 29,460.4 thousand people (68.79%), the rural population – 13,365.4 thousand people (31.21%).
THE CHALLENGE
We need to show how the innovative active external wall insulation system works and acts as a shell, protecting property from the cold and helping to retain warmth on the inside. We also need to show how in warmer climates it can help to maintain a cooler internal environment.
BENEFITS OF EWIS
STAND OUT
WARM AND COSY
AUTONOMOUS
EASY TO INSTALL
NO CONDENSATION
BETTER THAN CENTRAL HEATING
WHAT IS AEWIS?
THE CONCEPT
The main concept is to tell a story that reveals the true identity of the cold winter and how devastating winter can be.
What two ideas would we like to implement in the animated video to create an attractive and interesting ad?
FIRST IDEA
Video presentations with animated characters and graphics can be very long to watch. People can miss the point, making it useless to watch. This is for more advanced clients with a good level of knowledge of the market and product.
CONS
- Too long
- Complicated terms
- Boring
PROS
- Informative
SECOND IDEA
We think that animated videos with cartoon characters and only lasting up to half a minute will be more than enough. Here we can create an interesting short story where simple people are in the main roles. We can place some selling pitches and add the key benefits from the presentation to illustrate why this system much better than other one on the market.
This type of video is the best for the internet, websites, social media and non-specialized exhibitions.
CONS
- Not so informative
PROS
- Short
- Interesting
- Fun
- Memorizable benefits
STRATEGY DEVELOPING SCRIPT
This principle consists of four key stages in the advertising process: obtaining the attention of a potential customer, evoking interest in a product or a service, developing the desire in the customer to have what is offered and induce action, which might lead towards the purchase.
We use the simple AIDA scheme is used in top video advertising.
ATTENTION
How can we grab people’s attention so they will listen to our message?
In this stage we identify people problems. If people are focused on the specific problems, they will seek a solution for it. The simplest way is to point out some facts that correspond to the problems directly.
SCRIPT
Everyone knows that heating costs are skyrocketing.
And they will double by 2018!
INTEREST
How we can create an interest in people to continue watching our message?
One of element we implement in this animated video is to tell a story with a negative character that emphasizes the problem and to give people a vision of a darker future.
SCRIPT
The cold winter takes a lot of heat from each house and we begin to get sick.
As a result, we have a strong desire to warm up and we turn on the heaters. Nevertheless, the cold is so terrible and devastating. It consumes all thermal energy at once!
DESIRE
How we can create a desire in people that we can control?
In this stage we portray the product and service as the best solution for their problem. We also talk about how this product/service works. This stage is one of the most important because we are growing the desire to solve the problem in the most efficient way that the product can give. One of the best tools is to compare our product to the regular product that does not have any benefits. In this stage, all numbers and info should be exactly what people get after using this product. You can add price points, but in our case it’s not necessary because this technology can be calculated be experts and can’t bought in supermarkets.
SCRIPT
But you can change everything – you can stop spending a tremendous amount of heat energy, and live in a really warm house…
With an active external wall insulation system!
Why this system?
Because:
• It effectively operates at cooler temperatures, even at 25 degrees Celsius!
• When working with a heat pump, the entire system is almost twice as efficient.
• It can stand-alone as well.
• It is highly effective at heat recovery.
If you install an active external wall insulation system in your house, your heat loss will be reduced by up to 5 times!
If we compare a nine-floor property with an active external wall insulation system installed to a similar property without the system, after 10 years you will save 50 million hryvnia on heating costs!
ACTION
How we can create thoughts in people minds that turn into action?
In this stage, we implement words that trigger their mind to take action now.
SCRIPT
If you want to know more about the active external wall insulation system, made in Ukraine, you can call now at “this phone number”.
PRE–PRODUCTION
DEVELOPING STORYBOARD
Once we have approved the script, we create the storyboard that will be our visual script for creating the animated video.
PRE-PRODUCTION:
DEVELOPING THE MAIN CHARACTERS
SUPER PROFESSOR AEWIS
STAGE #1
Storyboard
version
STAGE #2
Professor final sketch
STAGE #3
Animated Professor
STEVE
STAGE #1
Steve from
storyboard
STAGE #2
Steve final sketch for production
STAGE #3
Steve in animated video
HORRIBLE COLD MONSTER
In the beginning, when we created the storyboard, we decided to change the dinosaur to a hurricane that blows cold wind from his mouth. As you can see, in the final production model of the character, we also added eyes to make him seem like the live creature in the first concept. This gives the creature a more physical presence, meaning that the Horrible Cold Monster is real and you can feel it and see it.
This antagonist is pure evil that eats heat and money, freezes Steve’s home and fights with the protagonist, Super Professor AEWIS.
STAGE #1
Monster from storyboard
STAGE #2
Monster final sketch
STAGE #3
Monster in animation
PRE-PRODUCTION:
VOICE-OVER CASTING AUDITION
PRODUCTION:
ANIMATION
An Animation Skeleton
All characters have an animation skeleton, so that they can be animated from body movement, from the eyes to the legs.
Disney’s Principals of Animation
We implement Disney’s principals of animation in the each character of our animated videos. This gives the animation more fluidity and a cartoony style that everybody likes.
POST-PRODUCTION:
VOICE-OVER AND MUSIC MIXING
SUMMARY
WHAT IS RESULT?
By using our commercial video and animated explanation video, his sales team was able to show how this service helped potential customers save a lot of money in the long-term in less 3 minutes.
Before using our videos, the sales managers spent about an hour and a half talking to the client. The sales team found that 4 out of 5 potential customers who watched our videos were able to more quickly understand what the service was about and how this service could help them.
The sales team saved at least 5 hours per week on their work time.
Moreover, he has more new clients that like the videos and he has boosted his profit!
PHOTO WITH CEO GEFEST
SMILEY FACES
THE FINAL DESIGN OF ANIMATED VIDEO
Below you can see the results:
OUR CLIENTS
